Male or Female?

The title of this blog pretty much says it all.  I'm interested in finding out how readers within the genre of erotica feel about cover art.  Would a male reader generally not pick up an erotic story with good ratings but with a hot guy on the cover?  Do women pay closer attention to erotica with a man on the cover or automatically think that it must be gay male erotica?  If you have any thoughts on this I'd love to hear them either here in the form of comments or email me at logan.lee2011@gmail.com